Effectively marketing your services or collections on social media can be hard. This workshop will help you with broad strategies and specific writing tips. It covers both familiar social media platforms and less conventional digital marketing opportunities.
Through this workshop, you will:
- Understand different types of digital marketing, such as service delivery, advocacy and earned media — and learn which is best for a given situation
- Create better social media posts using best practices of writing for the web (plus image selection tips!)
- Learn ways to leverage Wikipedia and Reddit to increase access to the services and collections of GLAMs
Date: Feb. 6, 2023, 5 – 7 pm
Location: Zoom
Instructor: David Sprague, Digital Content Lead, Toronto Public Library
