Putting the FUN in Fundraisers: Grassroots Fundraising for Beginners

This workshop will teach students how to plan, organize, and execute grassroots campaigns in the GLAM sector. Based on tried-and-true industry standards, students participating in this session will:

• Design a small grassroots campaign plan
• Compare messaging techniques to determine what messaging best suits the needs of their organization
• Implement best practices in grassroots fundraising to solve issues that commonly arise in grassroots campaigns

Instructor: Samantha Summers, Manager of Individual Giving, Toronto International Film Festival