Service Design

This course (INF2224H — Service Design) examines the methods and theories of Service Design. Students will apply service design methods such as touchpoint mapping, service blueprinting, storyboarding, ethnomethodological service enactments, and video prototyping. The course examines the underlying theories of service design and the enablers and drawbacks of applying service design within a variety of organizational contexts.

The course will emphasize studio-based learning and discussions of strategies for understanding and responding to the needs of service-based organizations. Each student will examine and demonstrate the applications of service design within a chosen organization. Throughout the course, students will also work on a major group design project. An emphasis will be placed on applied learning projects, in which students will partner with service-based organizations to complete their course project. Additional mentors and speakers will round-out the educational experience so that students appreciate the breadth of applications and opportunities to apply this growing discipline.