Foundations of Visitor Research


MSL2352H — Foundations of Visitor Research

This course is intended to provide students with an introduction to the history, theory, and practice of visitor research in museums. Through course readings, guest lectures by museum professionals working in the field, and practical experience with instrument development as well as data collection, analysis and reporting, among other pedagogical strategies, students will learn institutions’ methods for learning about their audiences and evaluating museum exhibitions and programs.

Notes: Previously MSL2302H: Special Topics in Museum Studies: Foundations of Visitor Research. It is a regular course effective September 1, 2021.