Special Topics in Museum Studies: Foundations in Visitor Research


This proposed Special Topic course is intended to provide students with an introduction to visitor research in museums, where better understanding visitor experience and engagement is increasingly important for strategic planning and exhibition development.

The objective for the Foundations in Visitor Research special topics course will be to introduce students to people and communities who do, and do not, visit the ROM with a focus on data that the Audience Insight group collect about their visitors through monthly exit interviews, evaluation of special exhibitions, and online surveys of programs such as Friday Night Live.