Employment Status: Permanent Full-Time (CUPE 5348)
Hours: 35 hours per week including days, evenings and weekends
Primary Location: Central Branch. Some travel to library branch sites and external events will be required.The Marketing and Communications Coordinator is a highly creative professional responsible for helping translate the Oakville Public Library brand story into compelling and engaging multimedia content. You’ll collaborate with cross-functional teams, bringing ideas to life and ensuring that our content aligns seamlessly with our overarching marketing and communication strategies. Through effective storytelling, your work will help drive the library’s strategic mission to “bring together people, information and ideas to enrich lives and build healthy communities.” The role requires creative thinking skills and agile learning abilities.
Additionally, this position provides day-to-day support and administration for marketing and communication programs, campaigns, and tools. The Marketing and Communications Coordinator is a crucial part of the Marketing and Communications team within the Innovation and Integration department at Oakville Public Library.
What will you do?
As a Marketing & Communications Coordinator, you will:
• Work closely with the Manager, Integrated Marketing & Communications and cross-functional teams to align multimedia content creation with overarching brand and marketing strategies.
• Create, distribute, and curate engaging, educational, and informative multimedia content highlighting the library’s programs, services, partnerships, and events. This involves integrating text, graphics, and video across multiple platforms, with an emphasis on social media channels.
• Content creation responsibilities encompass copywriting, basic graphic design, photography, and video production for various platforms such as (but not limited to) the OPL website, social media, newsletters, videos, email communications, and print materials.
• Coordinate and manage content calendars for marketing and communication channels.
• Collaborate with team members to gather input and feedback, refining content to meet brand guidelines and audience expectations.
• Identifies trends, relevant news, influencers and other opportunities in the social media space, helping to increase OPL’s brand awareness and voice.
• Keep abreast of industry trends, multimedia technologies, and content creation tools to bring innovative ideas to the team.
• In collaboration with the Senior Marketing and Communications Coordinator create and review marketing and communications content to ensure its within the OPL brand/visual identity.
• Primary administrator of internal and external marketing and communication platforms and tools, including user support.
• Responsible for daily community management and audience engagement on OPL’s social media platforms, and other related digital platforms. This involves fostering meaningful interactions, responding to inquiries, and cultivating relationships with our audience to enhance brand loyalty. As well, respond to inquiries from the media and the public as necessary.
• Partnership management: Work closely with internal partners, representatives at the Town of Oakville and other external community partners, successfully execute on marketing and communication initiatives, as directed by the Manager, Integrated Marketing & Communications.
• Coordinate and assist with the development of integrated marketing campaigns, communication plans and strategic documents, as well as weekly, monthly and quarterly summary reports of department activities as needed.
• Work in conjunction with the Manager, Integrated Marketing & Communications to research and maintain best practices, trends and policies and guidelines, and training for staff.
• Support monthly, quarterly and annual metrics tracking, benchmarking, analysis and reporting on marketing and social media initiatives.
• Assist in the planning and execution of events in the community and at the Library.
• Represent the Library at events and other engagements as a participant or coordinator.
• Proactively identify and manage emerging issues pertaining to the Library’s reputation.
• Identify opportunities to raise awareness of OPL.
• Support the Integration and Innovation team to meet goals related to development, community engagement, and community information.
• Assist with other duties as assigned.
Is this a good fit for you?
We’re looking for someone who can:
• Demonstrate the ability to multi-task and prioritize in a growing and changing workplace.
• Ability to quickly adapt to new content creation tools and platforms emerging in the digital and social media spaces.
• Think creatively with a strong attention to detail, utilize strong written and verbal communication skills and exceptional storytelling skills with the ability to convey complex messages in a compelling and accessible manner.
• Understanding of social media platforms and trends to create engaging content for different channels.
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.
• Strong service approach in working with people both inside and outside of the Library.
• Bring improvements through innovative solutions, approaches, products, or services.
• Embrace change to support the continuous growth of the Library.
• Exercise sound judgement and obtain all relevant facts before making decisions.
• Is comfortable to appear on-camera for photo and video content.
Your experience and educational background:
• University or college education in Communications, Public Relations, Marketing and/or Journalism
• Minimum 2 years of experience in the Marketing and Communications field
• Strong proficiency in Microsoft Office (Word, Excel, PowerPoint), web management and digital databases
• Knowledge of creative software including, but not limited to, Adobe Creative Suite, Canva, photography editing tools, video editing software, and AI-powered tools such as ChatGPT
• Experience with social media management and content creation on platforms including Facebook, Instagram, X/Twitter, LinkedIn and other channels
• Strong proficiency in intranet tools, like SharePoint
• Experience with reporting and analytic tools, such as social media dashboards and Google Analytics
• Experience with photography equipment and tools
• Customer service experience
• Event planning experience
Who are we?
Oakville Public Library strives to fulfill our mission of cultivating discovery and creativity in every phase of life. We are focused on exceptional customer service to meet the needs of the children, youth, adults, and seniors utilizing our physical or online services. We continue to be agile in our mandate to meet the needs of the residents of Oakville.
What is it like to work at Oakville Public Library?
It’s challenging, stimulating, and hugely rewarding. Our positions offer tremendous diversity and excellent opportunities for professional growth. Every day, we commit to providing access to tangible resources and programs that inspire, encourage, and provoke thought for the residents of Oakville.
Applications will be accepted on-line at opl.ca in the current opportunities section no later than midnight on April 4, 2024.
Oakville Public Library is an equal opportunity employer and is pleased to accommodate individual needs in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA) within our recruitment process upon request. If you require accommodation at any time throughout the recruitment process please contact Human Resources at oplhr@oakville.ca
A Security Clearance Check will be required for all employees and volunteers
of the Oakville Public Library. Successful applicants must submit the Security Checks (dated within the last six months) prior to or on the first day of employment.
Oakville Public Library endeavours to provide a safe environment for all its employees. We thank all applicants for their interest, however, only those candidates considered for an interview will be contacted. |
