Social Media Content Creation for Business

Social media has become a critical part of a business’s sales and marketing strategy. This workshop will explore different ways to use social media to drive business results, with a focus on Instagram, LinkedIn, and Facebook. The bulk of the workshop will focus on content creation, including the use of Canva, CapCut, and in-platform features.

Learning goals:

• Understand different social media techniques for different social media platforms (Instagram, LinkedIn, and Facebook)
• Identify effective social media tactics for specific business needs
• Begin to create visually appealing graphics and videos using Canva and CapCut

Before the workshop, ensure you have (free) active accounts for Canva for desktop, CapCut for mobile, Instagram, LinkedIn, and Facebook. Participants should be active regular users of at least one of the listed social media platforms.

Date and Time: Tuesday, January 23, 2024, 1pm – 4pm

Location: Zoom

Instructor: Jacqueline Loganathan

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