| Organization Name |
| County of Lambton |
| Job Title |
| Online Marketing Coordinator |
| Job Type |
| Full Time (Permanent) |
| Location |
| Wyoming, Ontario, Canada |
| Posting Date |
| 02/06/2023 |
| Application Deadline |
| 02/12/2023 |
| Job Start Date (Expected): |
| 03/06/2023 |
| Compensation |
| $24.74 – $27.27/Hour |
| Target Audience |
|
| Job Category |
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| Job Description |
| The Online Marketing Coordinator serves as a resource to support the planning and implementation of a coordinated online marketing and digital communications strategy to effectively promote the programs and services offered by the Cultural Services Division. Working in collaboration with the Divisional management team, Community Engagement / Communications Supervisor, and marketing and community engagement staff in the Libraries Department and Museums, Gallery & Archives Department, the Online Marketing Coordinator ensures the consistent and effective use of online platforms to engage new and diverse audiences and enhance public engagement with Lambton County Library, Lambton Heritage Museum, Oil Museum of Canada, Lambton County Archives, Sarnia Library Theatre, Judith & Norman Alix Art Gallery and the Creative County program.Duties and ResponsibilitiesAdministrative• Create content for social media to promote the events, programs, and services of the Division• Assist the Community Engagement / Communications Supervisor with the development and oversight of online marketing campaigns (email, social media, partnerships with external stakeholders, etc.) monitoring their performance and return on investment.• Collate and report back to each Department monthly performance statistics for all digital communications platforms across all channels, using these statistics to make recommendations to management regarding future online activity.• Work with the Community Engagement / Communications Supervisor and the County’s Communications & Marketing Coordinator to ensure corporate standards are adhered to across the Division and ensure brand management in terms of the consistent implementation of online communications.• Explore cross-promotional opportunities with external partner agencies (tourism organizations, regional and provincial marketing initiatives, professional associations, etc.) to enhance the promotion of programs and services offered by the Cultural Services Division.• Assist with the preparation of grant applications to support digital content creation and the pursuit of new marketing opportunities (online exhibitions, interactives, video production, etc.).Digital Product Creation• Work with Division staff as directed to identify and develop campaign-focused content that share the achievements and offerings of the Cultural Services Division across digital platforms (blog postings, online publications, website content, etc.).• Create engaging digital content for use across media platforms, including but not limited to photography, video, interactive, and graphic assets.• Develop new and innovative ideas for digital storytelling in collaboration with relevant staff throughout the Cultural Services Division.• Serve as a resource to Division staff and contractors with all technical aspects of video production for online use, including the execution of post-production editing.• Develop and maintain content for internally run digital signage.• Deliver high-quality event, exhibit and program related photography for online use and digital publication.• Incumbents will be required to travel to various facilities for purposes of employment.Website/Social Media Content Management• Provide support to the Community Engagement / Communications Supervisor and Division management team to develop a broad Social Media campaign framework, ensuring engaging and consistent content and relevant copy for the different platforms.• Develop scheduled, campaign-specific social media activity in consultation with marketing and community engagement staff to ensure consistent exposure and promotion across all channels.• Track progress of live campaign-specific online marketing activity and recommend adjustments as needed.• Coordinate all Cultural Services Division website improvements, working with the Division management team and external vendors and continually monitor websites for improvement.• Assist with the development and maintenance of strategies that increase website Search Engine Optimization results.• Assist with the training of Division staff members as directed to adapt to new and emergent features for online platforms, ensuring staff remain current with social media trends.• Maintain an organized Division file library of digital assets such as photography and video for various uses, and act as a resource to all Departments to ensure a consistent organizational framework for the same.• Ensure appropriate release forms and permissions for use are established for digital assets as required.• Responsible for the maintenance of existing website content, and update with new content as provided by various staff members.• Keep up to date with changes and advances in social media and make recommendations on new channels and approaches to adopt.• Monitor social media for mentions and queries and works with appropriate staff to respond and/or engage with partner organizations where relevant.• Work within a team to activate integrated marketing plans.• Maintain and report on analytics of website usage, digital advertising, and social media advertising.General• Incumbents must keep up-to-date on all relevant legislation, collective bargaining agreements, County Policies and Procedures, etc. ensuring that these are implemented as prescribed.• Incumbents must possess the physical ability to meet the duties and responsibilities of the job description and/or the requirements identified within the position’s Physical Demands Analysis.These describe the general nature and level of work being performed by incumbents in this classification. This is not an exhaustive list of all job duties in the classification. Other duties may be assigned.Supervision RequirementsDirect Supervision: NoneIndirect Supervision: NoneFunctional Authority: None |
| Please include the public link to your posting if available |
| https://countyoflambton.njoyn.com/CL4/xweb/XWeb.asp?tbtoken=YFpbQhxeRlU4ZQd1TFFWEFZUBmNackxYByYlTikODGNFXkUdWzIaBRZwA0NRGVtVS3NhWTpQ&chk=ZVpaShI%3D&clid=72350&Page=JobDetails&Jobid=J0123-1549&BRID=309950&lang=1 |
| Application Process |
| https://countyoflambton.njoyn.com/CL4/xweb/XWeb.asp?tbtoken=YFpbQhxeRlU4ZQd1TFFWEFZUBmNackxYByYlTikODGNFXkUdWzIaBRZwA0NRGVtVS3NhWTpQ&chk=ZVpaShI%3D&page=login&BRID=309950&jobid=J0123-1549 |
| Any other important information? |
| The County of Lambton is an urban-rural area in southwestern Ontario that is home to over 126,000 residents. The Corporation’s seven divisions operate programs and services for the residents of Lambton County such as land ambulance, provincial offences court, three Long-Term Care Homes, 25 library branches, two museums, an art gallery, archives, local roadways, public health services, housing services, social services, building services and planning and development services. Lambton County is a community dedicated to economic growth, environmental stewardship and an enhanced quality of life through the provision of responsive and efficient services and collaborative efforts with its municipal and community partners.QualificationsMinimum Formal Education• 3-year post-secondary diploma/degree in a related field (Marketing/Digital Marketing, Advertising – Creative and Design Strategy, Online Marketing, Interactive Media Management), or three years of combined relevant education and work experience.Experience• Previous online marketing experience, ideally in the area of culture.• Strong writing and editing skills.• Experience with HTML coding and online website content management.• Exceptional graphic design capabilities and proficiency in Adobe Creative Suite, particularly with Photoshop.• Strong digital portfolio that demonstrates strong design skills, visual and informational hierarchy, typography, storytelling, and attention to detail• Analytical and proactive approach to online marketing.• Video production and editing experience.• Well-rounded experience in photography of people, events, sites, and objects• Proven attention to detail and accuracy.• Proven ability to remain current on all job related technologies and best practices.• Ability to multitask and achieve multiple deadlines with competing priorities and conflicting timelines. |
Online Marketing Coordinator
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